In the News


Reprinted from Women's Business Boston
by Ruth Block, Z-TECH Senior Account Manager


Make the Most of Your Technology Dollars

Not technical? This is no reason to abdicate your good judgment when it comes to making technology decisions. Applying plain old common sense can help you make the right decisions for your business even though you do not understand all the underlying technical details.

The most critical thing to remember is that investing in technology is not like buying a refrigerator, where you plug it in and call for help if it fails. Rather, buying technology is like buying a car; an essential and significant investment that will rapidly lose value and utility unless it is pro-actively maintained throughout its useful life.

In general you evaluate the purchase of an automobile in terms of the capacity you actually need, expect to need in the future, and are willing to pay for. Ask the same kinds of questions about cost and availability of upkeep and maintenance to aid in your technology decision-making process.

No one expects that a car will continue to function reliably without routine maintenance at regular intervals. You know too, that even though a car has been well maintained, you may require replacement in situations where reliability is vital and a breakdown would be devastating. This is the same common sense judgment that must be applied to help you keep your business technology safely "on-the-road". In the final analysis, neglecting your technology infrastructure can cost your business many times over the cost of regular maintenance and monitoring.

Here are five basic "rules of the road" aimed at avoiding the high cost of neglect.



Your technology is the engine that drives your business. You can put yourself firmly in the driver's seat with these simple guidelines to keep them both running smoothly.



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" In the final analysis, neglecting your technology infrastructure can cost your business many times over the cost of regular maintenance and monitoring."

Original copy in PDF